About New Circle

Our values

About New Circle

At New Circle, we believe that real change starts with a strong foundation. Our core values form the basis of everything we do – from product development to collaboration and innovation. They define how we engage with materials, partners, and the world around us.

Sustainability is not a trend, but a necessity. That’s why we develop circular and biobased solutions that make the construction sector future-proof. We focus on innovation, transparency, and collaboration to bridge demolition and new construction, ensuring that resources retain their value.

Our core values help us achieve this ambition and ensure that every day, we contribute to a construction sector without waste.

Future-oriented

We are on a mission

Our mission is to prepare the roofing industry for a fossil-free and circular future. We create products that enable the reuse and high-quality application of materials, ensuring that resources are no longer wasted. By bridging demolition and new construction, we ensure that valuable materials are preserved and can be reused. In this way, we contribute to the transition to a circular economy and a construction sector without waste.

Biobased as the new standard

We envision a future where biobased solutions are the norm, and the value of a product is determined by true pricing. A construction economy where no resources are wasted, and the lifecycle of materials is central. New Circle is actively working on this transition by developing building materials that enable high-quality reuse. Through innovation and collaboration, we create environmentally friendly construction processes and reduce resource depletion. In this way, we are building a circular economy that puts people and the environment at the heart of it.